Have you ever found yourself saying the following?
“If only these people understood.”
Or, “I have to educate these people, then they’ll buy from me.”
If you have, then, well, you’d be wrong (mostly).
While you can definitely persuade people to buy certain things, changing a fundamental belief about something is a completely different game. It’s not a game you want to play.[Read more…] about Land Better Clients and Improve Your Marketing with Marketing Jiu Jitsu