The pyramids are unreal.
The structures are massive and imposing. Once you get there, you get this profound sense of “awe” that overtakes your entire body.
Did ancient aliens put these things here? No. But it sure as hell feels like it.
What’s even cooler is that you can actually go inside the pyramids.
The inside of the pyramid feels like you’re inside a giant sauna and takes a long time to climb up, but it’s worth it.
But, at the end of the day, the pyramids are just big rocks sitting in the middle of the desert, right? I mean, what’s so special about the pyramids and the ancient Egyptians in general?
Branding Lessons From The Gods
There’s a lot to learn from ancient Egyptians when it comes to building things that last. Here are a few thoughts as they relate to marketing and branding.
1) Build things that stand the test of time; Big, bold, remarkable things.
The greatest brand in the world can’t save your crappy product. There is nothing else in the world like the pyramids, and they’ve been here for thousands of years. They stand out. They are what Seth Godin refers to as a “purple cow.” Build something so big and so damn awesome that people have no choice but to stop what they’re doing and take notice.
2) Cultivate intrigue
Do you know how the pyramids were built? Most people don’t, even though the people of Egypt have a pretty good idea. How can something so big, so fricking massive, have been built by people who didn’t have access to modern day tools? Intrigue is a powerful tool.
3) Create a religion around it
Yes, that’s right. Create a religion around your product or service. The ancient Egyptians were obsessed with the afterlife and built a whole culture around it. What mythology can you create around your brand? This can be as simple as an origin story about how your company was formed or how your product transforms lives. Create symbols and stories. Make ’em drink the Koolaid.
4) Make sure you have lots of enemies
The ancient Egyptians had lots of enemies. They would go from land to land and collect the goodies. This is how they expanded. Companies and brands need to do the same thing. Be territorial. Create a tribe. Make it so it’s us vs. them.
The best marketers have lots of enemies. How do you do this? Incite controversy, be polarizing, put a stake in the ground.
What will you build?
There are many lessons to learn from the ancient Egyptians. Their fascination with the afterlife drove them to build things that lasted long after they were all gone. And maybe that’s the biggest lesson to take away.
What can you build today that others will be talking about long after you’re gone?