“The hustle never stops.”
I’m not sure who said this, I wanna say it was Gary V. or someone, but it’s true.
It doesn’t stop because if it does it dies.
This is where the “shark rule” comes in. What’s the shark rule?
The shark rules says that if a shark doesn’t swim it dies. It will sink to the bottom of the ocean. I’m not sure if this is true or not, but I like the principle.
The moment you let off the gas is the moment it all falls apart. You might have experienced this firsthand. You tell yourself “it’s okay” to take a break and relax; the next thing you know, your sitting on the sofa Netflix binging stuffing your face with Cheetos.
No amount of Tony Robbins videos can bring you back from that, at least not quickly. When you dust the cheese off your chin and dry your tears, you’ve lost momentum. And it’s very, very hard to get it back.
One thing I’ve learned from working as a self-employed writer over the last few months is that motivation is overrated. What’s really needed is momentum. Momentum gets you up in the morning and keeps you going late into the night. Momentum also has the effect of inertia. Once you get going, you feel pulled forward even when you slow down.
On Being a Shark
In his book Selling the Invisible, Harry Beckworth says, “Most people believe that organizations work on the principle of inertia: Organizations tend to stay as they are, either at rest or in motion. But it appears that organizations are subject to the law that governs sharks. If a shark does not move, it cannot breathe. And it dies.”
The point Beckworth is making here is that it’s not enough to simply accept things as they are, no matter how great things seem.
Like a shark, you’ve gotta be HUNGRY. Sharks are unstoppable, primal, and destroy everything in their paths. They are prehistoric single-minded killing machines. And that’s why they win.