So you’ve finished your website, created a facebook company page, and established a legitimate digital footprint.
The hard work of hanging your digital shingle is complete. Now it’s time to lay back and wait for the hoards of customers to beat your door down!
The saying “Build it and they will come” makes for a great baseball movie, but it’s a horrible business strategy.
You need content. But not just any content.
You need content that bleeds.
The kind of content that shares hard-hitting stories, invokes human emotions and gets people to care about what you’re doing. And you–the busy business owner–don’t have time to try and figure it all out.
Don’t know where to start? Not to worry.
Here are three hassle-free ways to create stand out marketing content and rocket your business success.
1. Steal Fire From The Gods
Prometheus stole fire from the gods and gave it to man.
It’s time you do the same.
But it’s not what you think…
Your strategy is to look up the top content creators in your field. Read their articles. View their youtube videos. Then ask yourself, “what are the most popular topics?”
Write down the most popular topics and steal them…
But don’t plagiarize. As a business owner, you have a unique DNA that belongs to you and only you. Use your unique experience and perspective to make an even better article.
Figure out what’s missing, and create content around it.
This is otherwise known as the Skyscraping Technique. Learn more about it Here
2. Repurpose Your Content
Can’t think of anything new to talk about?
Use what you already have.
Turn your tweets into blog articles. Take your most popular articles and turn them into Youtube videos. And so on.
Start from the inside and work your way outwards. You’ll be surprised what you come up with.
3. Document. Don’t Create
Interesting content comes from, well, being interesting. As a business owner, you have awesome things happening every day.
Or as Gary Vaynerchuck says, “Document, Don’t create.”
Share the journey you take your customers on.
Find the profound in the mundane.
It doesn’t matter if your a plumber or tech startup. Bring out the human element of your business by showing how your work helps others.
What Story Will You Create?
Using the three ideas above, you can create content without bounds. It’s literally infinite.
You can create stories of sorrow. Stories of joy. Or stories of, whatever.
What story will you create today?
Let me know in the comments below. – Seneca.