Want to influence and persuade more people to your cause? Consider utilizing the power of storytelling. In Whoever Tells the Best Story Wins, author Annette Simmons says that to tell a story, is to unleash the power of humanity.
We like to think that we live in a firmly objective, rational world, where decision making based on formulas or frameworks can dictate the best path at any given moment. The problem with this thinking, according to Simmons, is that people aren’t very objective. “Because human behavior is so subjective, objective thinking can actually distort your ability to analyze, understand, or predict human behavior. The collective past, present, and imagined future times and places represent a subjective point of view that frames how a person feels about you, your idea, or your organization.” [Read more…] about Whoever Tells The Best Story Wins