Gonzo Marketing has to be the coolest marketing book I’ve read in a long time. Christopher Locke is a fantastic writer, and you get the sense that, at some level, he really doesn’t care what you think. This is what makes his writing so great. It’s visceral, you know it’s the real deal when you read it — no pretension here.
He takes the same approach to marketing which is a much-needed breath of fresh air. Looking for market research tactics or the newest ways to attack market segments? Move along kids. Locke takes no prisoners in Gonzo Marketing. The onslaught begins as early as page four where he says, “At its heart, gonzo is animated by an attitude of deeply principled anti-professionalism in the best sense.” [Read more…] about Gonzo Marketing : Winning Through Worst Practices (Book Review)