I was pulled into attending Comic-Con in Baltimore this past month, and man, was it interesting. The audience was quite diverse: white suburbanites and their kids, weird little nerdy high schoolers, and urm… studly people like myself. I’ll be honest, it really wasn’t my scene and it definitely wasn’t my tribe. It’s okay though, I managed to have a good time walking what seemed like miles inside the confines of geekdom mecca. [Read more…] about Three Marketing Lessons I Took Away From Comic-Con
Do you know why your company exists? No, really, why are you in business? At first glance, it’s easy to say, “to make money” or “to ensure stakeholder profits”, but the question of WHY is really asking an entirely different question. The question gets to the heart and guts, the stuff that matters. It’s essentially asking a question of purpose or belief. Enter the mind of “Start With Why” author Simon Sinek. [Read more…] about Does Your Company Know its WHY?
I recently went to the Natural Foods Expo East in Baltimore, Maryland, and came back feeling let down. I was expecting to meet impassioned food entrepreneurs who lived a life of health and fitness but instead came face to face with business people who could care less if their product worked. Gluten free, organic, pure, primal — these were all buzzwords used to market an assortment of products that ranged from magical water to the wonders of camel milk (Yes, you read that correctly).