Do you know why your company exists? No, really, why are you in business? At first glance, it’s easy to say, “to make money” or “to ensure stakeholder profits”, but the question of WHY is really asking an entirely different question. The question gets to the heart and guts, the stuff that matters. It’s essentially asking a question of purpose or belief. Enter the mind of “Start With Why” author Simon Sinek. [Read more…] about Does Your Company Know its WHY?