On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy
Ever been frustrated trying to come up with an attention-grabbing headline? Yea, me too.
Maybe you’re an email marketer who’s struggling to get people to open up your emails. Or, maybe you’re a fundraiser sending out quarterly emails asking for money, but no one is clicking to open the email, let alone donate.
The job of a marketer, essentially, is to cultivate attention and trust. That’s it.
Gary Vaynerchuck knows a thing or two about attention
So, how do we create engaging headlines that blow up our open rates and break through the noise?
The Copywriter’s Handbook by Robert Bly is full of helpful hacks and methods that will turn your puny headlines into neck-snapping headturners. [Read more…] about Steal This Headline! Headline Hacks From The Copywriter’s Handbook