I recently picked up a wrinkled copy of Positioning: The Battle For Your Mind. The pages had that “old-book smell” that confuses my brain: Is this a good smell, or is it gross? It reminds me of an old house. I imagine that the previous owner had it sitting around for a decade or so before it came my way.
The book might be old, but the ideas still stand.
The book asks a simple yet complex question: How do you stand out in a crowded marketplace and win? [Read more…] about Positioning: The Battle For Your Mind (Book Review)