Face to face is where it’s at. That’s right, getting your hands dirty and actively reaching out to your customers is very effective. I don’t know if it’s because a lot of companies are lazy, or perhaps they would rather just spend their money on useless oversized banners that no one pays attention to, but I can say that street promotions and demos WORK if done in the right context. [Read more…] about What I’ve Learned About Marketing From Doing Street Promotions and Product Demos
I’m obsessed with the ideas of marketing and am always trying to find better ways to connect with my customers. One tool that I am using is called the Silver Circle. It’s called the Silver Circle, because well, I don’t have a good name for it and Simon Sinek already has dibs on the Golden Circle.
I was pulled into attending Comic-Con in Baltimore this past month, and man, was it interesting. The audience was quite diverse: white suburbanites and their kids, weird little nerdy high schoolers, and urm… studly people like myself. I’ll be honest, it really wasn’t my scene and it definitely wasn’t my tribe. It’s okay though, I managed to have a good time walking what seemed like miles inside the confines of geekdom mecca. [Read more…] about Three Marketing Lessons I Took Away From Comic-Con
I recently went to the Natural Foods Expo East in Baltimore, Maryland, and came back feeling let down. I was expecting to meet impassioned food entrepreneurs who lived a life of health and fitness but instead came face to face with business people who could care less if their product worked. Gluten free, organic, pure, primal — these were all buzzwords used to market an assortment of products that ranged from magical water to the wonders of camel milk (Yes, you read that correctly).